Value Drugs has set as it’s marketing objectives expanding it’s local market share for stomach-relief medication to 7% and capturing a 5% local market share for cough suppressants in the first twelve months following expansion.  The company will achieve it’s short-term objectives through an aggressive pull strategy, involving heavy advertising and promotions based on it’s themes of product salability: quality, reliability, effectiveness, and affordability.  The company’s long-term goal is to capture a 1% share of the national market for each of it’s products within the next five years.  This longer-term objective will be met by gradually relying more on brand identity and name recognition in the local market and shifting it’s advertising focus and marketing efforts to other regions of the country.